You will find all formatting options (such as font, size, color, kerning etc.) inside the "Format Menu": Menu > Format.
Most important options can be directly accessed by using the Format Bar. There you can change the font, size, trait or alignment.
How to customize the font/font size/trait
Use Menu > Format > Show Fonts
How to customize the color
Use Menu > Format > Show Colors
How to toggle the ruler
Use Menu > Format > Text > Show Ruler
How to insert a table
Use Menu > Format > Table…
How to insert a list
Use Menu > Format > List…